Turning Creators into Media Brands

Laleh Khorsandi is a creative strategist and Head of Content who helps creators, founders, authors, and entertainers build enduring media brands. She partners with talent to shape how their voice translates across social media, podcasts, YouTube, newsletters, brands, live experiences, and original programming—building cohesive content ecosystems that grow audiences while staying true to the person behind the brand.

As Head of Content for Radhi Devlukia Media, Laleh leads cross-platform content strategy and creative development across their growing media ecosystem, including Radhi Devlukia, A Really Good Cry podcast, and Jay Shetty’s tea brand, Drink Juni. Her work spans editorial strategy, content programming, original series development, production workflows, creative partnerships, brand storytelling, and performance analysis—guiding ideas from initial concept through execution and ensuring every piece of content contributes to a larger brand narrative rather than existing as a standalone post.

With more than eight years of experience, Laleh’s approach sits at the intersection of storytelling, entertainment, brand building, and audience strategy. She specializes in helping talent uncover the formats, franchises, and creative systems that transform conversations into communities and audiences into loyal fans.

Whether launching a new podcast, building a consumer brand’s content identity, developing an original content series, or expanding an established personal brand into its next chapter, she builds creative strategies designed for longevity—not just virality.