Turning Creators into Media Brands

Laleh Khorsandi is a creative strategist and content director who helps creators, founders, authors, and entertainers build enduring media brands. She partners with talent to shape how their voice translates across podcasts, social media, YouTube, newsletters, live experiences, and original programming—creating cohesive content ecosystems that grow audiences while staying true to the person behind the brand.

As Director of Content for Jay Shetty and Radhi Devlukia Media, Laleh leads cross-platform content strategy for Radhi Devlukia and A Really Good Cry podcast, overseeing creative development from initial concept through execution. Her work spans editorial strategy, content programming, production workflows, creative partnerships, and performance analysis, ensuring every piece of content contributes to a larger brand narrative rather than existing as a standalone post.

With more than eight years of experience, Laleh’s approach sits at the intersection of storytelling, entertainment, and audience strategy. She specializes in helping talent uncover the formats, franchises, and creative systems that transform conversations into communities and audiences into loyal fans.

Whether launching a new podcast, developing an original content series, or expanding an established personal brand into its next chapter, she builds creative strategies designed for longevity—not just virality.